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10. Techniques for idea generation

The key added value in an agency is its creativity - and not just in the creative department. We all need to increase our ability to think creatively to come up with more lateral solutions at every stage of the process, from strategy through to execution. No longer will rational thinking give us all the answers.

In this module on ‘Techniques for idea generation’ we will look at three key areas:


Overarching principles


Part 1 (1-7)


Part 2 (8-14)