Click on the image to see a short demonstration of this module.

7. The art and science of selling ideas

A large part of any role in advertising is about selling. It does not matter how great your idea is if you cannot sell it in. Influencing others starts with selling yourself. Once they buy you, they are more pre-disposed to buy your ideas.

In this module on ‘The art and science of selling ideas’ we will look at three key areas:


Before the sell

What has to happen to help the sell


During the sell

What has to happen on the day itself


After the sell

What has to happen to hold on to the idea