Click on the image to see a short demonstration of this module.


6. Making complex arguments buyable

Nobody ever really teaches you how to write a great presentation or how to make your arguments buyable. In agencies you tend to pick up tips and tricks as you go along. 

This module recognises that agencies are coming under more time pressure whilst the world of communication is increasingly complex.

In this module on ‘Making complex arguments buyable’ we will look at three key areas:


Models for constructing an argument

The Presentation Brief 

Our lightbulb moment

Presentation techniques 

Creating emotional connections