Click on the image to see a short demonstration of this module.

4. Making Creative Briefs brief and briefings creative

Write a more inspiring creative brief and it will make it easier to brief in with passion and authority, which will generate better ideas. The ideas will then be more likely to be right first time, which will make your clients happier and your agency a happier and richer place to work!

In this module on how to ‘Make Creative Briefs brief and briefings creative’ we will look at three key areas:


The Creative Brief 

Why it’s so important


The key sections

Making each section inspiring


The Briefing

How to brief in a more creative way