Click on the image to see a short demonstration of this module.
5. Judging ideas in the integrated era
In our experience it’s often difficult to accurately judge work. Only through really understanding the idea can you give inspiring feedback to help improve and hone the idea, but also enhance your ability to sell the idea.
In this module on ‘Judging ideas in the integrated era’ we will look at three key areas:
To judge the work on
Interrogating the creative
Understanding the idea
How to give inspiring feedback
That gets listened to and acted upon