Click on the image to see a short demonstration of this module.

5. Judging ideas in the integrated era

In our experience it’s often difficult to accurately judge work. Only through really understanding the idea can you give inspiring feedback to help improve and hone the idea, but also enhance your ability to sell the idea. 

In this module on ‘Judging ideas in the integrated era’ we will look at three key areas:

Key criteria

To judge the work on 

Interrogating the creative

Understanding the idea

How to give inspiring feedback

That gets listened to and acted upon