Click on the image to see a short demonstration of this module.

2. Understanding your clients’ business

This short one hour module will take you back to some core fundamentals of why we do what we do. When agencies lose sight of this, their role will become superficial.

In this module on how to ‘Understand your clients’ business’ we will look at three key areas:


Why it’s so important 

It’s why agencies are hired and fired 


Business fundamentals

Learning the language of business 


A bit about data 

Where to look for the building blocks of your client’s business