What a module contains

Each module takes about an hour to complete and is divided into three fully-interactive eLessons. They also include a video, featuring leading industry experts discussing the particular topic. There are questions to answer at the end of each eLesson and some exercises to try out on the job and in teams. When each eLesson is completed an eBook can be downloaded to act as a permanent reminder of the content. It also contains key tips and advice, a useful resources page, a list of recommended further reading and a Glossary. To help the agency moderate a discussion about the learning, there are also Tutors’ Notes with each module.

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Access to the modules

On receipt of payment, Rock And A Hardplace give access codes to your company. You then allocate them to whoever is going to use the modules. Your company will have use of these codes for 12 months and once started, the user will have 28 days to complete their module. They can do so whenever they wish and can pause or rewind a section- all they need is an internet connection.


Who's in the videos

 

Each module contains a video of a leading industry expert discussing the topic of the module. 

Bridget Angear - Joint Head of Planning, AMVBBDO 

Paul Bainsfair - Director General, The Institute of Practitioners in Advertising

Chris Clark - Global Head of Marketing, HSBC Holdings PLC

Graham Fink - Chief Creative Officer, Ogilvy China

Steve Henry - Creative Consultant & ex joint founder, HHCL 

David Kershaw - CEO, M&C Saatchi

Debbie Klein, - Chief Executive of Engine and Chairman, WCRS

Christopher Macleod - Marketing Director, Transport for London

Craig Mawdsley - Joint Head of Planning, AMVBBDO

David Meikle - Founder, Salt

Kate Stanners - Global Chief Creative Officer, Saatchi & Saatchi

Richard Storey - Global Chief Strategy Officer, M&C Saatchi.

 


What to do next

 

Look at the modules and call or email us. We can quickly arrange a demonstration of the modules so your learners can benefit from the programme straight away, at a time and place convenient for them.