The new way to learn

By the end of 2014, 10,000 people gained an Institute of Practitioners in Advertising (IPA) qualification, with the majority delivered online. Agencies employ a generation brought up on eLearning. Here's what Paul Bainsfair, Director General of the Institute of Practitioners in Advertising (IPA) has to say about eLearning:

Our modules give those responsible for the development of their people a totally flexible resource to use throughout the year.

They have the benefit of being able to respond to learning requests from management or learning needs coming out of an individual's appraisal - speedily and efficiently.  The modules are delivered in minutes so people can learn at a time and place convenient to them. They are available 24/7/365 wherever there is an internet connection.

This speed and efficiency is backed up by quality and real experience ‘hard-baked’ into both the content and the delivery.

The Rock And A Hardplace modules are an invaluable resource for every agency's learning and development team.

Who they're for

The modules give a top line understanding of the topic. They act as a useful foundation for some and a timely reminder of key principles for others. They have been written by a team of leading Account Handlers, Planners and Creatives with years of practical experience. All have worked in the world's most famous agencies and have worked with many of the biggest and most successful international brands. There will be something useful for junior and senior team members in agencies. Client-side marketeers will also find many of the modules an invaluable resource to help them get the most out of their agencies.

The ten modules